Does Nike Still Make Golf Clubs: Learn Why They Gave Up

Justin Sheparovich

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Nike Still Make Golf Clubs

Golfers and enthusiasts, are you still holding onto those classic Nike golf clubs, or are you on the hunt for new equipment? In the ever-evolving world of golf, brand loyalties and preferences often guide club choices. 

But in recent years, the landscape has shifted dramatically, especially for those who favored Nike Golf. Once a major player in the golf club market, Nike stunned the industry in 2016 by discontinuing its club production.

In this blog post, we’ll dive deep into the journey of Nike Golf, exploring its rise, impact, and strategic decision to exit the golf club market. 

We’ll also discuss how this change has affected golfers and the options available for those in search of quality alternatives. 

Whether you’re a Nike loyalist or a curious golfer, it’s time to explore the past, present, and future of golf clubs.

Does Nike Still Make Golf Clubs

Nike no longer manufactures golf clubs. Nike Golf, a division of the sporting goods giant Nike, has been a prominent player in the golf club industry. However, in August 2016, Nike made a strategic decision to exit the golf equipment business. 

This decision came as a surprise to many, as Nike Golf had endorsement deals with some of the world’s top golfers, including Tiger Woods and Rory McIlroy.

Nike continues to produce golf apparel and footwear, so golfers can still find Nike-branded clothing, shoes, and accessories, but they will need to look to other manufacturers for golf clubs. 

Golfers interested in Nike golf clubs may find them in the secondary market through resale or auction platforms, but they won’t find new models produced by Nike. 

It’s essential to verify this information with the latest updates, as the status of companies and their product offerings can change over time.

Who Makes Nike Golf Clubs?

Nike Golf clubs are no longer in production. Nike exited the golf equipment manufacturing business in August 2016. 

Therefore, Nike Golf clubs are not currently being made by any manufacturer. Golfers looking for new golf clubs would need to explore options from other golf club manufacturers such as Titleist, Callaway, TaylorMade, Ping, and many others. 

It’s essential to check for the most recent developments in the golf equipment industry, as the landscape can change over time with new products and partnerships.

A Look Back at Nike Golf

A Look Back at Nike Golf

Nike Golf, a subsidiary of the global sportswear giant Nike, was a prominent player in the golf industry for several years before it decided to exit the golf equipment manufacturing business in 2016. 

Here’s a look back at Nike Golf’s history:


Nike Golf was founded in 1998 when Nike decided to expand its presence in the golf market by introducing golf equipment and apparel.


Nike Golf gained recognition for its innovative golf club designs, such as the SQ Sumo² driver and the Method putter series. They also introduced products like the Nike Golf Ball, which Tiger Woods famously used.

Athlete Endorsements

Nike Golf signed major endorsement deals with some of the world’s top golfers, including Tiger Woods, Rory McIlroy, and Michelle Wie. These high-profile endorsements helped raise the brand’s profile in the golfing world.

Exit from Equipment

In 2016, Nike made a surprising decision to discontinue the production of golf equipment, including golf clubs, balls, and bags. They decided to focus exclusively on golf apparel and footwear.


While Nike Golf may no longer produce clubs, its legacy lives on through its iconic Swoosh logo on golf apparel and footwear. Many golfers still wear Nike Golf-branded clothing and shoes.

Nike Golf had a significant impact on the golf industry during its time in the equipment market. While they are no longer producing clubs, they remain a recognizable and respected brand in the world of golf fashion.

Nike’s Decision to Exit the Golf Club Market

Nike's Decision to Exit the Golf Club Market

Nike’s decision to exit the golf club market in 2016 was a significant move that sent shockwaves through the golf industry. Several factors contributed to this decision:

Challenging Market

The golf equipment market is highly competitive, with established brands like Callaway, TaylorMade, and Titleist dominating the industry. 

Nike faced stiff competition and found it challenging to gain a substantial share of the market.

Changing Golf Landscape

The golf industry was experiencing a shift, with declining interest in the sport and a decrease in the number of golfers. This made it even more difficult for a new entrant like Nike to establish a strong presence.

High Research and Development Costs

Developing golf clubs that could compete with the established leaders required significant investments in research and development. 

Nike was investing heavily in this area but was struggling to see a commensurate return on investment.

Focus on Apparel and Footwear

Nike recognized that its strengths lay in apparel and footwear, where it had already achieved significant success. The decision to exit the club market allowed the company to refocus its resources on these areas.

Shift in Strategy

Nike decided to shift its golf strategy from being a golf equipment manufacturer to becoming a golf lifestyle brand. 

They continued to produce golf apparel, footwear, and accessories with their signature Swoosh logo, maintaining a presence in the golf industry without the complexities of equipment manufacturing.

Ultimately, Nike’s exit from the golf club market was a strategic decision aimed at optimizing their business and focusing on areas where they had a stronger competitive advantage. 

While it surprised many in the golf community, it allowed Nike to continue to be a recognizable brand in golf while reducing costs and risks associated with equipment manufacturing.

The Impact on Existing Nike Golf Clubs

The Impact on Existing Nike Golf Clubs

When Nike decided to exit the golf club market in 2016, it had several impacts on existing Nike golf clubs and the golf community at large:

Limited Availability

As Nike Golf ceased production of clubs, existing models became limited in availability. Golfers who wanted to purchase new Nike clubs had to act quickly before stock ran out.

Collector’s Items

Some golfers and collectors started treating existing Nike golf clubs as collector’s items. Clubs used by famous golfers like Tiger Woods and Rory McIlroy gained even more value.

Secondary Market

The secondary market for used Nike golf clubs became more active. Golfers interested in acquiring Nike clubs turned to resale platforms, pro shops, and online marketplaces to find pre-owned sets.

Resale Values

The resale value of certain Nike golf clubs fluctuated. Some became more valuable as they became harder to find, while others may have seen a decrease in value due to a decrease in demand.

Warranty and Support

As the company exited the equipment market, warranty support, and product repairs for existing Nike clubs could become more challenging. 

Golfers might have had to rely on third-party repair services for any maintenance or repairs.

Transition to Other Brands

Many golfers who were loyal to Nike clubs had to transition to other brands for their equipment needs. They sought alternatives from established golf club manufacturers, like Callaway, TaylorMade, Titleist, or Ping.

Influence on Golfers

The decision to exit the golf club market influenced the choices of professional golfers who were under Nike’s endorsement contracts. They had to switch to using clubs from other manufacturers.

Nike’s exit from the golf club market created a shift in the golf equipment landscape. Existing Nike golf clubs became sought-after items for collectors and created changes in how golfers acquired their equipment. 

Golfers had to explore alternative brands for their golf club needs, and the decision reshaped the dynamics of the golf industry at the time.

Alternatives for Golfers Interested in Nike Clubs

For golfers who were previously interested in Nike golf clubs and are now seeking alternatives, there are several well-established golf club manufacturers that offer a wide range of options. 

Here are some alternatives to consider:

  • Callaway: Callaway is known for its innovative technology and high-quality golf clubs. They offer a variety of drivers, irons, putters, and wedges to suit different playing styles.
  • TaylorMade: TaylorMade is a popular choice among golfers for their drivers and irons. They are known for their speed and distance technologies.
  • Titleist: Titleist is highly regarded for its precision and craftsmanship. They offer a wide selection of clubs, including irons and wedges.
  • Ping: Ping is known for its custom-fitting options and forgiving clubs. They have a reputation for producing high-quality irons and putters.
  • Cobra: Cobra Golf offers innovative equipment and is known for its drivers and fairway woods. They often integrate the latest technology into their clubs.
  • Mizuno: Mizuno is renowned for its forged irons and wedges. They are popular among players who prioritize feel and control.
  • Wilson Staff: Wilson Staff produces a range of clubs that cater to both beginners and experienced golfers. They offer a good balance of quality and affordability.
  • Srixon: Srixon is known for its irons and golf balls. Their clubs are designed for performance and feel.
  • Cleveland: Cleveland Golf is famous for its wedges, but it also produces a variety of other golf clubs.
  • Honma: Honma is a Japanese manufacturer known for its premium golf clubs and a strong focus on craftsmanship.

It’s essential for golfers to get custom-fitted clubs to ensure the right fit for their swing and playing style. Additionally, it’s a good idea to try out different brands and models to find the clubs that suit your game best. 

While Nike may have exited the golf club market, there are plenty of other reputable options to choose from to meet your golfing needs.


Does Nike Own Taylormade?

No, Nike does not own TaylorMade. TaylorMade Golf is a separate company, formerly owned by Adidas, and later sold to a private equity firm, KPS Capital Partners.

Did Taylormade buy Nike golf?

No, TaylorMade did not buy Nike Golf. Nike decided to exit the golf club market in 2016, and there was no acquisition by TaylorMade or any other company.

Does Nike make golf clubs?

Nike no longer manufactures golf clubs. They exited the golf club market in 2016, although they still produce golf apparel, footwear, and accessories.

Is Taylormade owned by Nike?

No, TaylorMade is not owned by Nike. TaylorMade Golf operates independently and has been owned by different entities over the years, but it has no direct ownership ties to Nike.

Who made Nike golf clubs?

Nike Golf clubs were designed and manufactured by Nike’s own golf division, Nike Golf. However, they discontinued this division in 2016, and Nike golf clubs are no longer produced by the company.

Wrapping Up

In the ever-evolving world of golf, Nike’s decision to exit the club market marked a significant turning point. While Nike golf clubs are no longer in production, their legacy lives on through apparel and footwear. 

Golfers seeking quality alternatives now have a multitude of reputable brands to explore. 

From Callaway’s innovative technology to TaylorMade’s speed and distance capabilities, and Titleist’s precision craftsmanship, the choices are vast. 

Custom fitting is crucial to finding clubs that match your unique swing and preferences. For those who cherished their Nike clubs, they remain valued collector’s items. 

Nike Golf’s journey from groundbreaking innovation to strategic retreat reminds us that the golf landscape is constantly shifting. As golfers continue to pursue their passion, it’s the quest for that perfect swing that truly defines the game. 

Nike may have left the club market, but the game of golf endures, guided by its ever-evolving equipment and the enduring spirit of its players.

Photo of author

Justin Sheparovich

I have always loved sports and I have played golf since I was a little kid. I was a very talented golfer in high school but I decided to go to college for basketball. I graduated from UC Santa Barbara playing Division 1 golf and got my degree in business administration. After college, I continued to work on my golf game by playing tournaments all over the world. LinkedIn

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